Services
Social Media Management
Industry
Healthcare, Life Sciences & Performance Materials.
Result 1
250%
Increase in followers year on year
Result 2
1M
Unique impressions every month
Project Overview
About the client
The client's legacy spans over 350 years, establishing them as a prominent global leader in healthcare, life sciences and performance materials. With a vast presence across 78 countries and a team of 56,000 employees, they offer a diverse portfolio of products and services across multiple markets. This extensive reach and versatility have contributed to their success as a respected industry leader.
Key Challenges
Challenge 1: Brand Visibility
The client embarked on a rebranding initiative to reshape their public image from being known solely as a chemical and pharmaceutical company to a more dynamic and technology-driven organization focused on innovative science.
Challenge 2: Expand audience
To begin with, the client had no established social media presence or community. To begin with, the client had no established social media presence or community.
Challenge 3: Adhering by-laws
In view of the industry's regulatory requirements, we had to take into account various compliance considerations while crafting a social media strategy for the client.
Project Execution
Building Audience
To start building the client's social media presence, we initiated by reaching out to their closest stakeholders - the employees. We informed them of the launch of the social media channels and utilized targeted social media ads to engage with them.
Employee Branding
Our strategy for the client's social media was centered around the employees, with content that encouraged interaction and participation in conversations. The approach was well-received and led to a steady influx of new followers, with hundreds joining every day.
Live Updates
We expanded our targeting to include the next important stakeholders - investors and customers. As a result, social media played multiple roles for our client.
Project Results
Over the course of 2 years, we built a targeted social media community of over 150,000 individuals with relevant profiles for our client. As the community grew, engagement numbers increased, and the channel became the most active in comparison to other channels across the countries where the client operates, outperforming even the parent organization based in Germany.
