Achieving cost effective inquiries by optimizing G Suite lead generation
Transforming G Suite lead generation with cost-effective results for a global Google Cloud Premier Partner.
Services
Paid Search
Industry
Cloud and IT solution provider
Result 1
241%
Increased form fills
Result 2
77%
Reduced cost per inquiry
Project Overview
The problem
Company
A Global Google Cloud Premier Partner.
Context
They were challenged to increase G Suite leads numbers at a far lower cost per inquiry using it existing web infrastructure.
- It tasked Target Edge to do this as a proof of concept of its offerings.
Problem statement
- The cost per inquiry was high
- Number of inquiries were less.
Challenges deep-dive
Challenge 1
Increase audience reach
Challenge 2
- High cost per inquiry
- Low number of SMB leads.
Challenge 3
Improve conversion rate.
Project Execution
Solution
Campaign Optimization
- Developed targeted and focused keywords to enhance Ad relevance, quality score and click-through rate (CTR) to decrease the cost per conversion.
- Implemented micro-tracking at campaign, keyword and ad levels to monitor and regulate campaign performance.
Implementation
Project Results
Difference - Avg. Monthly Performance
