60% Increase in Organic Traffic and 3X Growth in SQLs Elevates Pharmaceutical Leader’s Digital Presence

Challenges

The client faced these key challenges:

• Increasing their digital footprint in the competitive pharmaceutical industry.
• Improving search engine rankings for core API-related product keywords.
• Establishing a robust online presence that reflects their expertise and innovation.

Objectives

The goals were to:

1. Increase organic website traffic and boost search engine rankings for key product terms.
2. Improve lead generation and attract high-quality traffic to the site.
3. Strengthen the client’s digital reputation as an industry leader in the pharmaceutical space.

Approach

Target Edge implemented a tailored strategy that focused on key areas to boost the client's digital presence and search visibility:

1. Website Optimization

• SEO Revamp: The website underwent a complete SEO overhaul, including improved keyword targeting for APIs and CDMO services. Meta tags, headings, and on-page content were optimized to align with industry-specific search queries.
• Targeted Pages: New pages were added to specifically target core product keywords, enhancing relevance and increasing organic visibility for important API-related terms.

2. Content Strategy

• Content Hubs & Pillar Pages: Developed robust content hubs and pillar pages that served as authoritative sources on key industry topics. These were interlinked with relevant blogs, case studies, and videos to encourage deeper user engagement.
• Thought Leadership: The content focused on demonstrating industry expertise, with case studies and whitepapers that positioned the client as a thought leader, attracting both search engines and the target audience.

3. SEM Campaigns

• Bottom-of-Funnel Targeting: Launched search engine marketing (SEM) campaigns that specifically targeted bottom-of-funnel users in the US and EU. Gated content such as eBooks and whitepapers were used to nurture qualified leads.
• Lead Nurturing: By focusing on highly relevant search terms and delivering gated, value-rich content, the campaigns generated highly qualified leads and increased conversion rates.

4. Link-Building Campaign

• Industry Partnerships: Collaborated with well-known pharmaceutical websites and publications for guest posts and collaborations. This increased domain authority through high-quality backlinks.
• Monitoring and Refinement: Regularly monitored backlink performance and adjusted strategies to focus on high-authority sites, further boosting rankings and traffic.