Shifting from PPC to SEO
To reduce the client's monthly ad spend and increase lead generation from organic search, we formulated a detailed SEO strategy. This included revamping existing pages, creating long-form guides for new pages and obtaining high-quality backlinks to targeted pages.
Niche & Targeted Strategy
To ensure the client's company, which caters to specific areas across multiple business lines, remained relevant, we focused on enhancing existing service pages for those areas as part of our content strategy. We also optimized use-case specific service pages and improved existing pages that were already generating leads.
Off-Page Strategy
Our link-building strategy aimed to enhance the credibility of the client's website and the value of its improved and new content. By targeting high-quality links from authoritative domains, we generated several hundred backlinks, which significantly increased the website's overall domain authority.
This was a major achievement for the site and the company, as it improved the site's search engine rankings, making it easier for potential customers to find the client's products and services online.