The client is a global leader in Healthcare, Life Sciences & Performance Materials with a legacy of 350 years. They have over 56,000 employees spread across 78 countries and offer a diverse range of products and services catering to various target markets.
The client was heavily relying on PPC for lead generation and wanted to allocate their marketing budget more efficiently. They sought Target Edge's help to develop an SEO strategy that would attract organic search traffic and generate inbound leads.
The client had diverse products and services catering to specific niche audiences such as clinical laboratories, scientists, medical students and biotech startups, each with unique sets of keywords and target markets.
The client was searching for a reliable, results-driven partner to assist them with their search marketing strategy. After previous collaborations with unresponsive vendors, they turned to Target Edge to help them achieve their long-term marketing goals.
To reduce the client's monthly ad spend and increase lead generation from organic search, we formulated a detailed SEO strategy. This included revamping existing pages, creating long-form guides for new pages and obtaining high-quality backlinks to targeted pages.
To ensure the client's company, which caters to specific areas across multiple business lines, remained relevant, we focused on enhancing existing service pages for those areas as part of our content strategy. We also optimized use-case specific service pages and improved existing pages that were already generating leads.
Our link-building strategy aimed to enhance the credibility of the client's website and the value of its improved and new content. By targeting high-quality links from authoritative domains, we generated several hundred backlinks, which significantly increased the website's overall domain authority.
This was a major achievement for the site and the company, as it improved the site's search engine rankings, making it easier for potential customers to find the client's products and services online.