Performance Marketing Manager

We are seeking a results-driven Performance Marketing Manager to own the strategy, execution, and performance of paid media programs across Google Ads, LinkedIn Ads, Meta, and other B2B channels. The ideal candidate will have a strong track record in performance marketing for B2B sectors such as pharma, life sciences, biotech, healthcare, or technology, and the ability to lead a team while staying close to the campaigns.

Key Responsibilities

• Own the paid media strategy across clients, including channel mix, budget allocation, and quarterly performance goals

• Plan, launch, and scale B2B campaigns for lead generation, ABM, retargeting, and brand awareness across Google Ads, LinkedIn Ads, Meta, and programmatic channels

• Lead keyword strategy, audience architecture, and persona-based targeting aligned to complex B2B buying committees

• Manage and optimize daily performance metrics (CPC, CTR, CPL, ROAS) and provide actionable insights

• Build and run a structured testing roadmap for ad copy, creatives, offers, bidding strategies, and landing pages

• Oversee conversion tracking, offline conversion imports, and attribution setup using Google Tag Manager, GA4, and CRM integrations

• Turn performance data into clear insights and recommendations in monthly and quarterly business reviews with clients

• Act as the primary paid media point of contact for clients, managing expectations, timelines, and growth conversations

• Lead, mentor, and review the work of Performance Marketing Executives, setting quality standards and building team capability

How we work with AI

Target Edge has built proprietary AI systems specifically for the craft of B2B performance marketing, keyword and audience research, ad copy generation, creative briefing, bid logic, and reporting analysis. You will be trained on them. We expect:

• A worldview that AI is a partner, not a threat. AI amplifies capable marketers; it does not replace them. If you believe that, this role will be one of the most leveraged of your career. If you don't, this is not the right place for you.
• Use across the full campaign cycle. AI as a research partner during planning, a drafting partner for ad copy and creative briefs, an optimization partner inside the platforms, and an analysis partner during reporting, not just a tool bolted onto the end.
• Critical judgment. Knowing when AI output sharpens a campaign and when it hurts it, and editing with intent until the work meets our standard and the client's funnel reality.
• Openness to build. You do not need an established AI workflow to apply. You need the disposition to build one with us.

Requirements

• 7-8 years of hands-on experience managing B2B paid ad campaigns
• Strong knowledge of Google Ads, LinkedIn Campaign Manager, and analytics platforms
• Experience with lead generation funnels and CRM tools (e.g., HubSpot, Salesforce)
• Solid understanding of B2B buyer journeys and persona targeting
• Proficiency in Excel/Sheets for campaign reporting and analysis
• Analytical mindset with a test-and-learn approach